Course Level 3: Advanced
Estimated Study Time: 10-15 hours
Offered by: Alison
International tourism is a vital part of the economy of many countries and with its continued growth the tourist industry will provide many employment opportunities for individuals with the appropriate skills and qualifications. This course allows you combine the study of many aspects of international tourism and tourism-focused English language skills.
The course describes the formation of the tourist industry as well as outlining its sectors and employment opportunities. It then explains the needs of both business and pleasure travelers and the ways that tourism businesses/destinations can market themselves effectively.
The final section of this course explains how the tourist industry packages and sells tourism products through retail and online channels.